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Magic’s int’l wand

World Brief

Pay TV programmer Pramer is looking for a partner to help the international expansion of its tyke feevee Magic Kids, which reaches 4 million homes in Latin America.

“We want to make (Magic Kids) a global brand,” said Claudio Bevilacqua, CEO of Pramer, which is owned by Liberty Media.

Magic Kids lagged Cartoon Network, Nickelodeon, Fox Kids and Discovery Kids in Argentina in June, according to ratings agency IBOPE.

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