Telemundo 47 veepee and G.M. Ramon J. Pineda has resigned. The ankling of the New York exec was announced late Tuesday.
Pineda held the position at the flagship station WNJU for more than two years. His departure is seen by some as a move of parent company NBC to challenge the only other big game in town.
“Ramon probably represented the more traditional style of Hispanic television,” said Robert Rose, executive producer of Urban Latino Television. “It’s NBC’s mission to get more competitive with Univision.”
Front-runner Channel 41, which brings in more than 70% of the Spanish-language viewership, raked in $46 million in ad revenues in 2001. WNJU, on the hand, chalked up $36 million.
Last year the Peacock plunked down $2.6 billion for the second-largest Hispanet in the country. Spanish speakers represent one-third of the city’s population.
Telemundo 47, which said in its statement that the search for Pineda’s replacement will begin immediately, could not be reached for further comment.