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HOLLYWOOD — Fox Alternative Prods., the new arm of Fox TV Studios led by David Martin, plans to roll out a U.S. version of French reality hit “The Coach.”

“Spy TV” supervising producers Scott Hallock and Kevin Healey are on board to oversee the skein, which follows celeb coaches as they train contestants to achieve a lifelong goal.

“It isn’t ‘Queen for a Day,’ where the most heartbreaking story wins,” Hallock said. “There will be universal themes everyone can relate to. We took a look at the French format, which was more hidden-camera based, and broadened the concept a bit.”

Participants, for example, may be coached by a pro athlete before trying their hand on the courts or solicit relationship advice from Dr. Ruth before resolving personal issues.

“We’re not fulfilling the dream for them, but taking them to the starting line,” Healey said.

Fox World, another sibling in the Fox TV Studios family, acquired rights to the show from France’s TF1 and its Quai Sud production entity. “Le Coach” premiered as a special on TF1 in January, when it pulled a 49.6 share in persons 15-24.

Project hasn’t yet found a home in the U.S.; show may take a different direction depending on whether it lands in broadcast, cable or firstrun syndication.

Hallock and Healey created and will exec produce Sci Fi’s upcoming “Scare Tactics.” Other projects in the works include TNN pilot “The Number One Show” and FX pilot “Harsh Reality.”

Their credits include VH1’s “Radical Recut” and stints on NBC’s “World’s Most Amazing Videos” and ABC’s “The Big Moment.”

The duo are repped by Kaplan Stahler Gumer.