ECM taps Jacobs as syndie head

Exec to develop skeins for 2003-04 syndie season

This article was corrected on Mar. 13, 2002.

NEW YORK — ECM, the London-based company that sells the franchise rights country by country to such shows as “Who Wants to Be a Millionaire?” and “Weakest Link,” has hired TV distributor Bob Jacobs as head of syndication for its recently launched division, ECM the Americas.

Jacobs will begin developing series for U.S. syndication in the 2003-04 season. For this fall, ECM is looking at an advertiser-sponsored three-minute insert that TV stations throughout the country could shoehorn into their locally produced morning shows. The insert would appeal particularly to Hispanic viewers.

In exchange for taking the insert, the advertiser would agree to funnel more of its local spot dollars to that station, which could prove enticing to potential buyers of the programming if the overall economy remains soft.

Jacobs’ career has included stints as president of sales for King World and head of sales for Carsey-Werner Distribution. At ECM, Jacobs will be based in New York and report to Marty Berman, prexy of ECM the Americas.

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