Sean “P. Diddy” Combs will play mentor in the second installment of MTV music-reality show “Making the Band.” To give viewers an inside look at his life as producer, Combs will be involved in the formation of a hip-hop group through its entire process, from auditions to obtaining a record deal. Channel has committed to 10 episodes of skein, to begin airing Oct. 12.
Brian Graden, entertainment prexy of MTV and VH1, cited Combs extraordinary “history of molding raw talent into celebrated artists” and noted that “some of our lucky viewers will have the opportunity to work under his guidance.”
As the chair and founder of Bad Boy Entertainment, Combs, a self-described “star maker,” has overseen the careers of artists such as Dream, Faith Evans and Notorious B.I.G.
Rumors about an MTV reality show focusing on Combs had been circulating for months, but the rap impresario was clear that his series would not be like wildly popular reality skein “The Osbournes.”
“I don’t want to follow ‘The Osbournes.’ I’m a leader. I don’t think anything else could be like ‘The Osbournes’; it would be too contrived,” he said. “Kids are so interested in music. Seeing it behind the scenes the Diddy way will be interesting.”
First season of “Making the Band” — which originally aired on ABC and was picked up by the music net after the Alphabet cancelled it in late 2001– yielded the pop quartet O-Town. Group, under the guidance of renowned boy-band mentor Lou Perlman (‘N Sync, Backstreet Boys), went on to sign with J Records and sell 2 million copies of their eponymous debut.
Skein will be produced by veteran reality producer Bunim/Murray Prods., with MTV. The first set of auditions will begin later this month in Detroit.