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CBS repeats its success

Peacock posts 14th straight weekly win in adult demo

NBC is staying atop its demo perch this summer behind unscripted programming, while CBS is drawing the largest aud overall by sticking primarily with repeats of series and movies.

According to Nielsen estimates for June 24-30, the Peacock posted its 14th straight weekly victory in adults 18-49 (2.6/9) despite winning only one night (Monday). Unscripted skeins “Fear Factor,” “Dog Eat Dog” and “Crime & Punishment” all topped their hours in the key demo.

It was a close battle for second in adults 18-49, with Fox capturing four nights to finish a tick ahead of both ABC and CBS (2.3/9 vs. 2.2/8).

The Eye net, claiming four of the week’s five most-watched programs, won easily in total viewers and was the only broadcaster to show gains vs. the same week a year ago. “CSI: Crime Scene Investigation” finished on top for a sixth straight week (15.43 million viewers) and was also the No. 1 program in both adults 18-49 (5.1/16) and 25-54 (6.3/17).

Fox won in adults 18-34 and men 18-49, delivering five of the week’s top seven shows in the latter. It was again led by unscripted series “American Idol,” whose Tuesday hour tied with NBC’s “Dog Eat Dog” as the week’s No. 2 program in 18-49 (4.5/13).

ABC’s more competitive finish came courtesy of stronger perfs for its new unscripted series — “Houston Medical” and “State v.” — as well as a big Friday, led by “20/20” (Barbara Walters’ interview with Tatum O’Neal).

Lifetime was the most-watched basic cabler in primetime (1.73m), edging out USA (1.71m) and TNT (1.67m).

Monday

NBC’s “Dog Eat Dog” barked out its best scores yet on July 1 (10.74m, 4.9/14 in 18-49), helping NBC to another Monday triumph in the demo. CBS maintained its total-viewer advantage, though, behind “Everybody Loves Raymond” (11.38m) and a strong “48 Hours” at 10 (10.58m).

Sunday

Fox won the night in 18-49, with “The Simpsons” leading the way (3.8/13), while “60 Minutes” (11.98m) paced CBS to victory in overall aud.

NBC’s “Crime and Punishment” is not doing huge numbers (3.0/9 in 18-49), but it again built on its repeat “Law & Order: CI” lead-in (2.7/8) and won its 10 p.m. hour in the demo.

Saturday

Fox’s reality staples “Cops” and “America’s Most Wanted” are making it look easy this summer, sweeping the night in key demos and total viewers.

Friday

ABC’s “20/20” (11.23m) was the No. 1 show of the night and became the first program in nearly 10 months to top NBC’s “Law & Order: SVU” in 18-49 (3.4/12 vs. 2.9/10). Net took the night across the board, with two hours of “America’s Funniest Home Videos” winning from 8 to 10.

Disney Channel movie “Get a Clue” was the night’s most-watched cable program (3.19m), grabbing a 19 share in kids and a 21 in female teens.

How poorly is Fox faring with repeats of canceled series “Dark Angel” and “The X-Files?” Net finished with just half of the 18-49 rating of CBS (0.8/3 vs. 1.6/6), which aired a repeat “Diagnosis Murder” movie.

Thursday

CBS won in adults 18-49, 25-54 and viewers, handing NBC its first 18-49 setback since January. NBC’s “Scrubs” did pretty well at 8:30, retaining 86% of its 18-49 “Friends” aud (3.6/12 vs. 4.2/15) and building on it in adults 18-34 (4.0/15 vs. 3.8/16).

CBS’ strong night even extended to “The Agency,” which tied at 10 with “ER” for the 18-49 lead (2.8/9) and won in male demos. ABC’s “Primetime” led the hour in viewers (9.14m).

ABC’s “Who Wants to Be a Millionaire” exited meekly as a series regular (7.50m, 2.2/7 in 18-49), while Fox moved up to third in the demo (2.4/8) behind the surprisingly solid return of “Beyond Belief.”

Wednesday

In their first head-to-head battle, ABC’s “My Wife and Kids” (6.59m, 2.5/9 in 18-49) topped Fox’s “Bernie Mac” (4.98m, 2.3/8). Fox won the night in 18-49, though, as “American Idol” easily took the 9:30 slot (4.2/13).

NBC, whose “Ed” and “The West Wing” are repeating poorly, needed a big finish on the night from “Law & Order” (3.3/10 in A18-49) to avoid a fourth-place finish in the demo. CBS took the night in total viewers behind “60 Minutes II” and repeat telepic “Black & Blue” (8.49m, 2.3/7).

ABC’s “State v.” was a solid second for its 10 p.m. hour in 18-49 (2.9/9), improving 21% from its preem.

Tuesday

Fox won in 18-49 (3.8/12) and viewers (7.6m), with “American Idol” (9.07m, 4.5/13) rolling at 9. NBC’s five-seg “Scrubs”-a-thon did its best numbers from 9:30 to 11, including 18-49 victories in the final hour (3.1/9).

ABC’s “Houston Medical” was second at 10 in both viewers (6.64m) and 18-49 (2.7/8) and won its hour in key female demos. It was up 13% week-to-week in 18-49.

Monday

CBS and NBC on June 24 logged routine victories in total viewers and adults 18-49, respectively, while ABC did decently with a “Meet Joe Black” repeat (6.64m, 2.5/7 in 18-49).

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