MONTREAL — Canadian broadcaster Corus Entertainment has given the Women’s Television Network a new name, W, and will relaunch it with a more commercial sked to appeal to more viewers — including men.
W will feature movies and music specials, rather than femme-related information programming. Name is designed to be more “modern and inclusive,” according to Corus marketing VP Susan Schaefer.
Toronto-based Corus bought the Women’s Television Network for $130 million in March 2001. Following approval of the deal by federal regulator the Canadian Radio-Television and Telecommunications Com-mission late last year, Corus pinkslipped virtually all station employees and moved the channel from Winnipeg to Toronto.
W programming will include nightly showings of “Ally McBeal” and “Chicago Hope” as well as the series “These Arms of Mine” and Internet dating reality series “Elove.”
“In response to feedback from women across the country, we have en-hanced our primetime schedule with a strong entertainment mix of dramas, movies, lifestyle information and unique reality series,” said Wendy Her-man, VP at Corus and general manager of W. “With the new Canadian programs we’ve just announced, and with more to come, W will represent an exciting new opportunity for the production of Canadian drama.”
W has asked for funding from the Canadian Television Fund for three telepics, a comedy-drama and a drama anthology.
Corus is one of Canada’s leading specialty-TV owners and also owns Toronto-based production company Nelvana.