ABC Daytime and Buena Vista Prods. president Angela Shapiro has been named president of ABC Family Channel.
Move was expected, following the news that Maureen Smith resigned from the ABC Family prexy post on Tuesday (Daily Variety, March 27).
Shapiro, who will aid in the search for her successor at ABC Daytime and BVP, will continue heading those areas until the job is filled.
At ABC Family, she will be responsible for the channel’s day-to-day operations, including creative direction, programming, business affairs, scheduling, on-air promotions, marketing, publicity and research. She will report to ABC Television Group president Steve Bornstein.
At ABC Daytime, she has been responsible for all aspects of daytime programming on the ABC Television Network. As president of Buena Vista Productions, Shapiro was responsible for all new development and programming for syndication, cable and daytime.
In a conference call Wednesday to announce Shapiro’s appointment, the new ABC Family prexy said that her vision for the network is to see it become a “very successful broad-based entertainment channel” with original and repurposed programming on its sked. She also said she is looking to take advantage of Disney “synergies.”
As far as the brand, she insisted it would indeed be about “family,” and that the definition for family is broad.
Shapiro joined ABC Daytime in 1995 as senior VP of marketing and promotion, before being named ABC Daytime prexy in 1998. Prior to that, she had a career in advertising and co-founded and was publisher of “Soap Opera Digest” and “Soap Opera Update.”