×
You will be redirected back to your article in seconds

Tiger drives ratings

Birdies boost Peacock; USA's 'Dead Zone' lively

NEW YORK — Whatever happened to the summer doldrums?

The weekend delivered huge Nielsens for U.S. Open golf on NBC featuring Tiger Woods at his best, a nationally distributed baseball game on Fox featuring the New York Yankees vs. the New York Mets, the premiere of the record-shattering USA Network series “Dead Zone” and a two-hour “Witchblade” season opener that scored the series’ best numbers ever.

Woods was at it again, his victory at the 102nd U.S. Open on Sunday averaging a humongous 9.3 rating (from 1:30 p.m. to a rain-delayed 8:45 p.m.) — the best overnight ratings for a U.S. Open golf match since Nielsen began tracking the overnights in 1975.

NBC said the big numbers came in spite of the 50-minute rain delay, but other researchers said the network was probably helped by the downpour because the tournament dragged well into primetime, when many more people are watching TV. For example, from 8-8:30, the rating soared to a 14.0 as Woods edged out Phil Mickelson to achieve his second U.S. Open victory.

The Fox Network delivered a 3.9 rating on Saturday afternoon, feeding the Yankees-Mets game — something of a grudge match between Yankee pitcher Roger Clemens and Mets catcher Mike Piazza — to 70% of its total households. The 3.9 rating ended up 30% higher than that of last year’s corresponding game. In three Saturday-afternoon games to date, Fox has averaged a 3.7 rating, up 6% from the first three baseball telecasts of 2001.

‘Dead’ heat

For “Dead Zone,” USA’s heavily promoted spinoff of the Stephen King novel and David Cronenberg’s theatrical-movie adaptation, the network harvested a 5.1 rating in cable homes on Sunday (10-11 p.m.) in the metered-market overnights. That’s the best rating ever chalked up by USA for the debut of a new series, substantially above the network’s previous record for a debut episode, William Shatner’s “Tek War,” which averaged a 3.4 rating in January 1995.

And TNT started the second season of its successful “Witchblade” series with a bang, coming up with a 3.1 rating in cable homes for the two-hour premiere (8-10 p.m.) in metered markets. The show’s previous high was a 2.7, which it scored twice last season, on its premiere night and during its season finale. Over all, “Witchblade” averaged a 2.3 rating last season for the first run of each the 11 episodes.

Peacock satisfied

NBC expressed satisfaction with the network premiere of Dick Wolf’s hourlong reality series “Crime & Punishment,” which kicked off Sunday night at 10 with 11.05 million total viewers, putting it No. 2 by a hair behind the third hour of CBS theatrical “The Negotiator,” with 11.07 million.

“Crime & Punishment” also finished a fairly close second to “Negotiator” in adults 18-49. “Negotiator” wound up with a 4.1 rating in 18-49s and “Crime” scared up a 3.7 rating in the category.

More TV

  • Karen Cogan’s 'Fled' Tops The Brit

    Karen Cogan’s 'Fled' Tops The Brit List, a League Table of Unproduced British TV Scripts

    Karen Cogan’s “Fled” has come top of The Brit List, a league table of unproduced scripts from British writing talent, this year devoted to television projects. The list, similar to The Black List in the U.S., was compiled from recommendations by British production companies, talent agencies, financiers and broadcasters. Cogan, represented by Independent Talent Group, [...]

  • Viacom HQ LA

    ViacomCBS Sets HR and Inclusion Chiefs

    ViacomCBS has named corporate heads of HR and inclusion as the companies prepare for the merger that is set to close early next month. The soon-to-combine Viacom and CBS have tapped Nielsen alum Nancy Phillips to serve as exec VP and chief people officer. Viacom alum Marva Smalls will serve as global head of inclusion, [...]

  • Cedric the Entertainer

    Cedric the Entertainer to Produce Multi-Cam Comedy in Development at CBS

    “The Neighborhood” star Cedric the Entertainer is set to executive produce an untitled multi-camera project in the works at CBS, Variety has learned. The series follows two young women who, after repeatedly being turned down by investors, hatch an outrageous plan to raise capital for their new sports app. According to sources, the project had been [...]

  • HBO Max logo

    HBO Max Developing CIA Interns Comedy 'Classified' (EXCLUSIVE)

    There are plenty of tough places to be an intern, but the CIA must be near the top of the list. HBO Max is developing a comedy series which tackles just how hard that might be, Variety has learned exclusively. The forthcoming WarnerMedia streamer, which is set to launch May 2020, has set a script development [...]

  • Sony Pictures Studio Culver City

    Sony Pictures Entertainment Buys AT&T's Stake in Game Show Network

    Sony Pictures Entertainment has bought out AT&T’s minority interest in Game Show Network for about $500 million. The deal makes Sony the sole owner of GSN. AT&T had owned 42% of the company, which the telco giant inherited with its purchase of DirecTV in 2015. AT&T has been on a mission this year to pay [...]

  • WATCH WHAT HAPPENS LIVE WITH ANDY

    The First BravoCon Provides an Outlet for Obsession (Column)

    Were you one of the thousands flipping tables for not managing to snatch up tickets to the first ever BravoCon? Did you find yourself refreshing your Twitter and Instagram feeds incessantly for updates on who said what to whom and where over the weekend? Are you wondering if you should try harder to get in [...]

More From Our Brands

Access exclusive content