MEXICO CITY — Ending weeks of tough negotiations, Televisa has finalized a deal with DirecTV Latin America to sublicense 18 World Cup soccer matches this summer.
“We have agreed to it,” said Ricardo Perez Teuffer, Televisa’s VP of special events and sports. “We just need to tie up a few legal details.”
He said he expects to ink a final deal by the end of the week. Financial terms were not disclosed.
Satcaster DirecTV has exclusive rights to the tourney for Mexico and five other Spanish-speaking countries.
Surprised by move
Televisa execs privately conceded they were surprised when rival TV Azteca secured a rights deal last month. They said the two had been negotiating jointly.
Meanwhile, DirecTV has unveiled plans for its own coverage. The satcaster will show all 64 games as part of its basic package.
DirecTV Mexico hopes the World Cup exclusive will add 60,000 new subs to its base of 260,000 in the run-up to the tourney. Satcaster lags well behind Televisa’s Sky Mexico, which has a strong lead with about 690,000 homes.