Robert Mariano, cable industry vet and former Broadway thesp, died Oct. 28 at his Beverly Hills home from a recent illness. He was 58.
New York City native started in theater as part of the original Broadway casts of “The Music Man” and “Bye Bye Birdie,” but went on to hold numerous executive positions in cable TV sales and marketing over 25 years.
He was head of affiliate relations at both CBS Cable and Fox Television Network. In the 19709s, he founded the public access dept. for Time Inc.’s Manhattan Cable, where he oversaw production and transmission of all locally originated channels. He next supervised direct marketing for Warner’s first QUBE interactive TV system in Columbus, Ohio.
As a consultant, he helped TCI’s negotiation on retransmission consent agreements with local broadcasters. Most recently he served as VP of marketing at Comspan Communications.
Survivors include his parents and two sisters.