MEXICO CITY — A strong World Cup performance powered Televisa’s second quarter sales to 5.19 billion pesos ($536 million), a 10% jump over last year.
The conglom’s terrestrial TV division claimed 70% audience share for its coverage of the soccer tourney, hosted by Japan and South Korea, up from 50% in 1998.
The World Cup also meant terrestrial TV revenue rose 13% for the period to $341 million, a jump that would have been just 1% without the soccerfest, Televisa execs indicated.
Group net profit rose to $122 million, compared to $25 million for the second quarter of 2001, while TV net profit rose 21% to $110 million.
Other divisions, including publishing and radio, continued to perform poorly with sliding revenues. Sky Mexico, 70% owned by Televisa, saw subscribers slide by 6,000 to 695,000, a fall likely due to the satcaster’s failure to secure World Cup rights from rival DirecTV, although sales rose 12% to $95 million due to price hikes.
However, Televisa’s terrestrial networks’ primetime share rose 6% to 76% during the quarter.
The first Mexican run of “Big Brother,” launched in March, was given much of the credit while analysts expected new series of “Big Brother,” “Pop Stars” and talent show “Operacion triunfo” to also boost Televisa’s outlook. “I think they can expect the advertisers to pay real attention when it comes time for the 2003 pre-sales,” one analyst told Daily Variety.