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USA taps exec to push cable nets

Ruben named exec VP, Constable topping affiliate relations

Barry Diller’s USA Interactive has set up a division to sell its cable networks — HSN (Home Shopping Network) and America’s Store — to cable operators and satellite distributors, hiring Peter Ruben as exec VP.

Ruben’s most recent job was exec VP of affiliate relations for the USA Network, which formerly had the responsibility of racking up cable and satellite clearances for the two nets.

New division emerges out of the split that occurred when Diller sold USA to Vivendi Universal while retaining not only HSN and America’s Store but electronic retailing services like Expedia, Hotels.com and Ticketmaster.

Joining Ruben at USA Interactive is Rob Constable, who’ll be VP of affiliate relations. Constable held a similar post at USA Networks.

HSN reaches about 74 million households, but only 11 million receive America’s Store.

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