Showtime viewers will see Seymore Butts next year.
The pay TV network has greenlit a half-hour latenight reality series chronicling the life of adult entertainment producer, director and occasional performer Adam Glasser, aka Seymore Butts.
Project comes from the forces behind HBO’s “Small Town Ecstasy.”
Shapiro/Grodner Prods. is producing, with company partners Arnold Shapiro and Allison Grodner exec producing. Jay Blumenfield and Anthony Marsh, who work together as the Jay & Tony Show, are serving as co-exec producers.
The currently untitled 10-episode project will focus on various aspects of Glasser’s personal and professional lives as well as the people around him. In addition to Glasser, his mother, who keeps his books, and his cousin Stevie will be featured.
“This is not an expose on the industry,” Shapiro told Daily Variety. “It’s about the ironies and the humor that are associated with a man who chooses to have an alter ego and do this work.”
Showtime, which has not set a premiere date, declined to comment.
“This particular show combines the best elements of real characters and funny situations and great storytelling,” Blumenfield said. “It also features porn. What more could you want from a half-hour of television?”
Shapiro said he and Grodner got the idea to tackle the subject of adult entertainment — for pay TV in a latenight setting — last year after seeing documentary “American Porn,” which aired as part of PBS’ “Frontline” series.
“It showed how mainstream the business has become — it’s something like a $4 billion industry,” said Shapiro, who like Grodner is repped by CAA. “So we called in our friends, Jay and Anthony, and they’re the ones who are on-site producing this. We really love working with them.”
All four producers previously collaborated on VH1’s “Music Behind Bars.” Blumenfield and Marsh are repped by Abrams Rubaloff and Lawrence and managed by 3 Arts.
In a process akin to the one that produced “Ecstasy,” the Seymore Butts project started with a wide net being cast, this time among the adult entertainment community. After shooting footage with many people, the producers settled on Glasser’s story. He and his mother also had been featured in the PBS docu.
“One of the reasons we ultimately decided on Seymore Butts, his mom and his cousin was his attitude about the business,” Shapiro said. “He does have a code of ethics that he runs his business by, and lives by, that impressed us.”
Shapiro also said it was important to choose someone who is relatable.
“In his nonworking life he is trying to find love, he loves sports, he wants to settle down and get married,” he said. “His life is full of ironies, it’s full of humor, it’s full of conflict, as you could imagine.”
Shapiro said one of the episodes the producers are planning features Glasser going on blind dates with women who are not in the adult entertainment business.
“They don’t go too well,” he said.
(Phil Gallo contributed to this report.)