×

Gold adds cable clients

BroadbandPlus, ICTV, iVast, SeaChange, Optinel join fold

Bob Gold & Associates, an L.A.-based boutique PR firm specializing in communications convergence, last week announced its acquisition of five company clients rooted in the cable, broadband and telecommunications industries.

The firm will help manage the PR, advertising and marketing for “BroadbandPlus — the New Western Show,” the world’s second-largest cable industry tradeshow, for the California Cable & Telecommunications Assn. Other new clients are ICTV, creator of HeadendWare; iVast, a leader in end-to-end MPEG-4 solutions; SeaChange Intl., a TV industry leader in digital video systems; and Optinel Systems, a provider of optical communications systems for the cable market.

Agency principal Bob Gold, who founded the praisery in 1997, noted in a statement that while PR agencies are currently experiencing “one of the toughest of times,” they have won significant business. “By staying focused on our core strengths and niche business expertise, we have succeeded in attracting companies with a rich and diverse set of PR and marketing needs,” he said.

The agency’s cable industry clients include ESPN, Pioneer Electronics and Ceon.

Popular on Variety

More Scene

  • Chrissy TeigenBaby2Baby Gala, Arrivals, 3Labs, Los

    Chrissy Teigen Receives Giving Tree Award at 2019 Baby2Baby Gala

    Chrissy Teigen accepted the “Giving Tree” Award at the 2019 Baby2Baby Gala on Saturday with a speech chockful of her trademark humor and humility. Upon receiving a standing ovation, Teigen laughingly told the star-studded crowd to sit down, joking that she is more accustomed to receiving an accolade for “Best Titties” at the Spike TV [...]

  • Co-host Rita Moreno performs on stage

    Rita Moreno's Role in New 'West Side Story' Is More Than a Cameo: 'It’s a Real Part'

    During her live show, “An Evening with Rita Moreno,” Saturday night, Rita Moreno told the audience she will have a “real” role in next December’s “West Side Story” remake, which recently wrapped shooting, and that she initially had concerns about the film’s production. “At first, it was interesting when I heard there were rumors that [...]

  • Charlize Theron American Cinematheque

    Seth Rogen, Seth MacFarlane Roast Charlize Theron During Bawdy American Cinematheque Ceremony

    As Charlize Theron accepted the 33rd American Cinematheque honor at the Beverly Hilton on Friday night, the atmosphere more resembled a roast than a reverential evening celebrating the cinematic achievements of an Oscar winner. Presenters like Seth Rogen, Kristen Stewart and Seth MacFarlane shared bawdy jokes and reveals about what it’s really like working with [...]

  • Katie Couric

    Katie Couric Says Matt Lauer 'Ultimately Turned Out to Be Two Very Different People'

    Katie Couric discussed Matt Lauer, the Me Too movement and female leadership in business at the Dress for Success annual Women Who Inspire breakfast in New York City on Wednesday. Couric, who spoke during a fireside chat at the nonprofit’s female empowerment event, was asked about Lauer’s ouster from the “Today” show, and the many [...]

  • Tina Turner Musical

    Oprah Winfrey Joins Tina Turner for the Opening Night of 'Tina' Musical on Broadway

    On Thursday night in New York City, Tina Turner joined the ranks of Cher, Donna Summer, the Temptations and the Jersey Boys — Carole King, too — baptized, as it were, in the disco inferno of a high-powered Broadway jukebox. “Tina: The Tina Turner Musical” joins a steady stream of bio-musicals bent on squeezing, often [...]

More From Our Brands

Access exclusive content