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WMA expands Premiere’s retail reach

Percentery will add new content to PRN programming

The William Morris Agency’s consulting division has signed Premiere Retail Networks as a corporate client.

Deal calls for WMA to augment Premiere’s customized in-store programming — now seen in 5,000 retail outlets including Wal-Mart, Sears, Circuit City and Best Buy stores — with entertainment and sports content. Pact also has WMA creating additional advertising and distribution opportunities for the PRN network, which reaches approximately 120 million customers per month.

Premiere CEO Charlie Nooney called the partnership representative of a “commitment to providing the best possible programming for PRN’s retail partners” while also offering “the most lucrative, high-profile marketing opportunities for our network advertisers.”

WMA’s Paul Bricault called the in-store platform a creative way to “rise above the media clutter and connect with consumers.” The WMA mandate, he said, will be to add “new forms of packaged content that benefit customers and advertisers alike.”

Percentery’s sports division represents athletes including Pete Sampras and Serena Williams and thesps such as Tim Allen, Alfred Molina and Oliver Platt.

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