Universal Pictures has named Adam Fogelson prexy and Eddie Egan co-prexy of marketing. Together they are replacing Peter Adee, who is ankling the studio.

The fast-rising Fogelson had been promoted to exec VP of creative advertising in April. As marketing prexy, he’ll take responsibility for all aspects of marketing U’s domestic slate, including creative advertising, media, publicity, promotion, research, administration and new media, reporting to U Pictures vice chair Marc Shmuger.

Egan, currently exec VP of marketing, will be involved in all areas of marketing, overseeing publicity, promotion and new media. Egan will report to both Fogelson and Shmuger.

Adee, who joined U as marketing prexy of marketing in January 2000, is stepping down to pursue other opportunities.

New Wave past

A well-liked and tenacious champion of U’s slate during one of the most profitable periods in the studio’s history, Adee was formerly a principal at Burbank-based New Wave Entertainment and a senior marketing exec at DreamWorks.

Adee, who exited the studio abruptly Thursday morning, leaves U a few months after publicity topper Terry Curtin ankled to become marketing topper at Revolution.

“Peter has been a great leader and a critical part of the team that has established Universal Pictures’ track record,” Shmuger said.

Fogelson, who came to U in 1998, and Egan, who’s been there since 1994, enjoy close relationships with several of U’s top producers and filmmakers.

Seen as filmmakers

“They’re not just marketers, they’re filmmakers,” said Jersey Films co-chairs Michael Shamberg and Stacey Sher.

“Adam has demonstrated extraordinary creativity, passion and innovation in everything he does,” Shmuger said. “His groundbreaking campaigns and marketing strategies for our films have captured the imaginations of audiences everywhere and contributed tremendously to Universal Pictures’ success.”

Shmuger called Egan “an unparalleled strategist in the equation of motion picture marketing. He and Adam make a great combination, and we look forward to benefiting from their exceptional talents in the future.”

Earlier this week, U renewed Shmuger’s contract for another five years.