NEW YORK — Telemundo is hoping to tempt younger auds this fall with reality skein “La Isla de Tentacion” — with Fox World repurposing its own format for the Spanish-lingo network.
Fox World, the international production arm of Fox TV Studios, has co-produced several foreign adaptations of “Temptation Island.”
But this will be the first time a U.S. company has reformatted a hit reality skein just for the U.S. Hispanic audience.
“Fox thought we were the best entity to reimport, so to speak, the format into the United States,” Fox World senior VP Daniela Welteke said.
“Temptation Island” is just one reality format that Telemundo will unveil at its upfront presentation today.
Telemundo execs were pleased with the results of the net’s recently concluded first reality format, “Protagonistas de Novela” (Soap Stars). Skein pulled in 1.5 million viewers for its final episode May 5, having averaged 920,000 viewers over the course of its run.
Series featured 12 aspiring actors — six men and six women — who lived together inside a camera-filled studio (a la “Big Brother”) while participating in acting, singing and dancing competitions; one was voted off each week. The two winners will be offered parts in a Telemundo telenovela.
“The ratings and audience composition shattered the myths about what works on Spanish-language TV,” Telemundo chief operating officer Alan Sokol told Daily Variety. “The final episode of ‘Protagonistas’ was our highest-rated show among teens and adults 12-24 in our history.”
Telemundo has high hopes for “Isla,” which will air Saturday nights.
Fox’s “Temptation Island” drew a disproportionately high number of Hispanic viewers relative to the Nielsen index.Fox will handle the U.S. Hispanic production, with taping to begin this summer. Thailand is the leading candidate for the location shoot.
Telemundo will assist with casting. “We don’t want to end up with four couples from Miami,” Sokol said.