NEW YORK — Maybe TNT knew something when it commissioned 13 hourlong episodes of “Breaking News” and then canceled it without airing even one.
More than a year after that ultimate indignity, Bravo, which bought “Breaking News” from New Line TV, scheduled the worldwide premiere of the series with two primetime episodes Wednesday and managed to pull only a 0.4 rating in cable homes.
But Bravo is looking on the bright side. That number may appear small, but it’s still 14% higher than Bravo averaged in the Wednesday 8-10 time period for the year to date, and 22% higher in adults 25-54, the audience that Bravo targets in its programming.
Bravo is not the usual place to find scripted drama series about high-powered professionals working for a 24-hour news net, so the network plans to keep promoting it in the hope that more viewers find the show during the summer doldrums. Bravo’s contract specifies a three-year license term.
The executive producers of “Breaking News” are Gardner Stern, Ken Olin and, for the Trilogy Entertainment Group, John Watson and Mark Stern. They filmed the series in Vancouver on a big budget, for cable, of $1.5 million an hour. It stars Tim Matheson and Clancy Brown.