NBC, ABC ayem shows toast growth

'Early Show' still struggling, despite aud increase

NEW YORK — In quarterly and season-end ratings, NBC’s “Today Show” and ABC’s “Good Morning America” continue to show robust growth.

Dominant in the ayem derby for eight straight seasons, “The Today Show” averaged 6.1 million viewers compared with its ABC rival’s 4.3 million over the 2001-02 year, according to Nielsen Media Research. CBS’ “Early Show” averaged 2.5 million.

The Peacock, which aired the Olympics earlier this year, boasts that the season’s total viewership result is its best since 1997-98, while the Alphabet has seen its highest viewership since 1995-96.

All 3 up on last year

Similarly, all three ayemers saw growth in the third quarter vs. the year-earlier period. The third quarter this year ran from July 1 to Sept. 22 (a period that includes coverage of the Sept. 11 anniversary), while last year the frame included the first days of coverage of the 9/11 terrorist attacks.

“GMA,” which had its biggest third quarter since 1993, surged 9% to an average of 4.2 million viewers. “Today” was up 4% to an average of 5.7 million.

Even the struggling “Early Show,” which has not yet confirmed replacements for former anchors Jane Clayson and Bryant Gumbel, saw audience growth of 2%, climbing to 2.4 million viewers.

More TV

  • Pose Season Finale

    The Revolutionary Happiness of 'Pose' (Column)

    NEW YORK — In quarterly and season-end ratings, NBC’s “Today Show” and ABC’s “Good Morning America” continue to show robust growth. Dominant in the ayem derby for eight straight seasons, “The Today Show” averaged 6.1 million viewers compared with its ABC rival’s 4.3 million over the 2001-02 year, according to Nielsen Media Research. CBS’ “Early […]

  • Bill Skarsgard Castle Rock

    Bill Skarsgard on How 'It' Influenced His Work on 'Castle Rock'

    NEW YORK — In quarterly and season-end ratings, NBC’s “Today Show” and ABC’s “Good Morning America” continue to show robust growth. Dominant in the ayem derby for eight straight seasons, “The Today Show” averaged 6.1 million viewers compared with its ABC rival’s 4.3 million over the 2001-02 year, according to Nielsen Media Research. CBS’ “Early […]

  • PyeongChang Winter Olympics

    NBCU Gets Ready to Promote a Summer Olympics That Won't Start Until 2020

    NEW YORK — In quarterly and season-end ratings, NBC’s “Today Show” and ABC’s “Good Morning America” continue to show robust growth. Dominant in the ayem derby for eight straight seasons, “The Today Show” averaged 6.1 million viewers compared with its ABC rival’s 4.3 million over the 2001-02 year, according to Nielsen Media Research. CBS’ “Early […]

  • Castle Rock

    Our Staff Picks: TV Shows to Watch the Week of July 23, 2018

    NEW YORK — In quarterly and season-end ratings, NBC’s “Today Show” and ABC’s “Good Morning America” continue to show robust growth. Dominant in the ayem derby for eight straight seasons, “The Today Show” averaged 6.1 million viewers compared with its ABC rival’s 4.3 million over the 2001-02 year, according to Nielsen Media Research. CBS’ “Early […]

  • Golden Globes

    HFPA, Dick Clark Productions Near New Golden Globe Awards Rights Deal With NBC

    NEW YORK — In quarterly and season-end ratings, NBC’s “Today Show” and ABC’s “Good Morning America” continue to show robust growth. Dominant in the ayem derby for eight straight seasons, “The Today Show” averaged 6.1 million viewers compared with its ABC rival’s 4.3 million over the 2001-02 year, according to Nielsen Media Research. CBS’ “Early […]

  • TV Ratings: 'Ghosted' Goes Out on

    TV Ratings: 'Ghosted' Goes Out on Quiet Note

    NEW YORK — In quarterly and season-end ratings, NBC’s “Today Show” and ABC’s “Good Morning America” continue to show robust growth. Dominant in the ayem derby for eight straight seasons, “The Today Show” averaged 6.1 million viewers compared with its ABC rival’s 4.3 million over the 2001-02 year, according to Nielsen Media Research. CBS’ “Early […]

  • BBC Studios Shakes Up Content Team

    BBC Studios Shakes Up Management Team, Hands Mark Linsey New Role

    NEW YORK — In quarterly and season-end ratings, NBC’s “Today Show” and ABC’s “Good Morning America” continue to show robust growth. Dominant in the ayem derby for eight straight seasons, “The Today Show” averaged 6.1 million viewers compared with its ABC rival’s 4.3 million over the 2001-02 year, according to Nielsen Media Research. CBS’ “Early […]

More From Our Brands

Access exclusive content