MTV gets rush out of ‘Life’

It's all Greek to viewers of hit reality show

MTV has greenlit a sophomore season of reality skein “Sorority Life,” and has officially pledged to produce “Sorority” spinoff “Fraternity Life” (Daily Variety, June 27).

The companion shows, slated to preem in February, will track the rush process of Greek orgs this fall at U. at Buffalo (a.k.a. SUNY Buffalo).

“Fraternity Life” and “Sorority Life” will spotlight Sigma Chi Omega and Delta Xi Omega pledge classes, respectively.

” ‘Sorority Life’ has become a runaway success on MTV and has become a favorite ‘guilty pleasure’ in the summer lineup,” said John Miller, MTV’s senior VP, original programming and series development. “We’re excited to bring both shows to Buffalo and give our viewers an inside look at the rush and pledge process.”

“Sorority Life” unspooled in June and has pulled in nearly two million viewers each week. The production lasted 10 weeks at U. of California at Davis and centered on Sigma Alpha Epsilon Pi sorority.

Russ Heldt will serve as executive producer for both programs; he assumes the role from “Sorority” creator Sergio Myers.

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