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Godwin tapped tech topper for Movielink

Anderson, Goeller, Spaulding also added as VPs

DirecTV vet John Godwin has been tapped chief technology officer of Movielink, the video-on-demand service being created by a consortium of Hollywood studios.

Three other tech execs also have joined the company: Bruce Anderson as veep of operations, Kenneth Goeller as veep of business systems and Bryan Spaulding as veep of engineering.

In his new post, Godwin oversees all of Movielink’s infrastructure and operations, including its Web site, content distribution network, security, e-commerce operations and business systems.

Most recently, Godwin was DirecTV’s chief technologist and senior veep for advanced products.

“John Godwin brings our senior management team a wealth of experience in the development of innovative media products,” said Movielink CEO Jim Ramo. “And by hiring Bruce, Ken and Bryan, we have assembled an experienced and respected team to run our technology division. They all understand the technological complexities and challenges of working in the Internet VOD space, and I know that they will contribute individually and collectively to the success of our venture.”

Anderson joins Movielink from set-top box maker Bast, where he was chief technology officer. Before that, he was senior veep of technology for online VOD service Intertainer.

Goeller was senior veep of technology at banking and insurance software firm Global eTechnologies.

Spaulding was an original member of the Movielink development team when it was called Moviefly. He will continue to handle the specification, implementation and integration of key systems including content acquisition, content management, e-commerce and PC client players and other applications.

Spaulding joined Movielink from Sony Pictures Digital Entertainment, the original developer of the Moviefly concept, where he was veep of technology/digital distribution.

Sony, MGM, Paramount, Universal and Warner Bros. plan to roll out the Movielink service later this year, enabling consumers to rent movies online and download them onto their computers or Web-enabled set-top boxes.

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