Freid Firm’s comedy veep

Exec to o'see creation, development of projects

Former Warner Bros. TV exec Jocelyn Freid has been tapped VP of comedy development for Firm TV, the small-screen production arm of the management company.

Freid will oversee the creation and development of comedy projects for Firm TV, which this summer inked a development and production deal with 20th Century Fox TV (Daily Variety, Aug. 19). She’ll report to Firm TV topper Scott Vila.

“The expertise that Jocelyn brings to Firm TV is incredibly valuable to our team as we start up the television production operation,” Vila said. “She brings a great reputation and great relationships around town with her to Firm TV.”

Freid’s hiring rounds out the previously announced exec team at Firm TV. In addition to Villa, Beau Flynn runs the Firm’s TV and film production interests; Rob Wolken heads the Firm’s TV management biz; and Nicole Vorias oversees alternative development.

While at WBTV, Freid served as director of comedy development, working on skeins such as “Maybe It’s Me,” “Off Centre” and “What I Like About You.”

From 1998-2001, exec was based at CBS as director and eventually VP of comedy current programming, overseeing production of skeins such as “Becker” and “Yes, Dear.”