WASHINGTON — Even the FCC has caught a touch of the merger mania bug.
Effective March 25, the Mass Media and Cable Services will unite to become the Media Bureau. FCC topper Michael Powell said the plan will make the agency more efficient and responsive by reflecting the changing marketplace.
The Media Bureau will handle policy issues and licensing for all electronic media, including broadcast, cable and radio.
“The work ahead of us in the Media Bureau should present many exciting challenges and opportunities for all concerned,” new bureau topper Kenneth Ferree said. “I am confident that the new integrated staff is ready to take on these challenges and to deal with the complex legal, technical and economic issues that await us.”
Powell and Ferree have tapped longtime FCC staffer Deborah Klein to serve as chief of staff for the Media Bureau.
A number of other FCC divisions are impacted by the restructuring, including the Common Carrier Bureau, which will become the Wireline Competition Bureau. The Consumer Information Bureau will become the Consumer and Governmental Affairs Bureau.