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Azteca sales up 25% in 2Q

Revs would have risen without Cup boost

MEXICO CITY — Despite losing World Cup audience share, TV Azteca saw sales jump 25% during the second quarter to 1.44 billion pesos ($144 million) compared to the like period last year.

While Mexico’s No. 2 web saws its share for the soccer tourney shrink from 50% four years ago to 30%, it took a $25 million advertising windfall from the competition.

The company actually spent $17 million covering the World Cup, but analysts said its revenues would still have risen 8% without the soccer fest — one of TV Azteca’s best financial quarters ever despite the recent ratings gains of rival Televisa with shows including “Big Brother,” Mexico’s first home-produced reality format.

A 93% drop in quarterly net income to $5 million was almost entirely attributed to the weakening peso and TV Azteca’s dollar debts.

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