Frank Welzer has been promoted to chairman and chief exec of Sony Music International’s Latin American operations, reporting to SMI prexy Rick Dobbis.
Welzer, who will be based at SMI’s Latin regional headquarters in Miami Beach, will run Sony Music’s divisions in Mexico, South and Central America and the Caribbean, as well as Miami Beach-based Sony Discos, which releases Latin music for the U.S., Puerto Rico and the Dominican Republic.
Exec has spent more than 30 years at Sony Music and its predecessor, CBS Records. He got his start at CBS in 1969, working his way up to veepee of business development at the company’s International unit in 1977.
Ten years later, he was named VP and general manager of Sony Discos, and then president of the label in 1990. During that time, sales at Sony Discos increased tenfold. Welzer was elevated to his current post as prexy of SMI Latin America in 1993, and has since helped boost the unit’s market share by 25%, making it the market leader.