Former Warner Bros. Records exec Gary Briggs has been named president of Vapor Records, a label founded by Neil Young and his managers, Eliot Roberts and Frank Gironda.

In addition, Bonnie Levetin has been promoted to general manager of the label, best known as the home of Jonathan Richman. Levetin joined Vapor in 1996 as VP, marketing and sales.

Most recently veep of artist development and marketing, Briggs joined Warners more than 20 years ago in San Francisco, where he worked in radio promotion. As vice president of rock promotion, Briggs worked on projects involving Wilco, Chris Isaak, Eric Clapton, Don Henley, Mark Knopfler and Stevie Nicks.

“Gary’s long been a friend of ours so it was a natural progression of that friendship to bring him aboard,” Roberts said.