EMI taps Cheng for Asia

Music major targets China

LONDON — Brit music major EMI has named Norman Cheng chairman and CEO of EMI Recorded Music South East Asia.

Cheng, 55, replaces Matthew Allison, prexy and CEO of EMI Recorded Music Asia Pacific, who has left the company.

Cheng, who was previously chairman of Universal Music Asia, the market leader, is charged will building EMI’s business in Asia and its expansion into China. Cheng is Hong Kong Chinese.

EMI’s subsids in Australia and New Zealand will now report directly to EMI Recorded Music chairman and CEO Alain Levy and the division’s vice-chairman, David Munns.

Levy said: “We want to focus on improving our position in South East Asia where piracy has been damaging but where there are good prospects for a profitable business. In addition, we believe that China has the potential to be a major market in the world music industry in the future and that it offers opportunities for sales growth for EMI.”