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Dispatch: Televisa tunes up formats for young auds

'Juguemos a Cantar,' 'Estrellas de Pop' to be launched

MEXICO CITY — Televisa is launching two new music reality shows and reviving a 1980s format in a bid to lure youth auds.

Puerto Rican heartthrob Chayanne was one of the first winners of the 1980s production of “Juguemos a Cantar” (Let’s Sing), which will be aimed at 6-to-12-year-olds when it returns to screens this year.

In June the broadcaster will bow FremantleMedia’s “Pop Idol” under the local name “Estrellas de Pop,” targeting 13-to-21-year-olds. A huge success in the U.K., Televisa hopes 5,000 youngsters will audition for the chance to find fame.

Endemol Mexico, a 50-50 joint venture of Endemol and Televisa, will produce “Operacion Triunfo,” the Gestmusic Endemol format that was a ratings smash hit in Spain. The show is aimed at 18-to-30-year-olds and tracks 16 wannabe singers who live and practice together, with the public voting them out one by one.

Latino singers whose careers were groomed by and started at Televisa include Thalia, Lucero and Paulina Rubio.

The productions mark a revamping of Musical Televisa, the arm promoting the conglom’s musical talent on TV.

“It was going well, but we realized we were circulating the same musical talent when we could be adding to it,” said Alberto Ciurana, VP of programming.