Atlantic tunes up A&R exec pair

Caren upped to sr. VP, Rubeli named veep

Atlantic Records’ newly tapped co-prexys, Craig Kallman and Ron Shapiro, have begun to assemble their team at the Warner Music imprint, promoting two West Coast A&R execs.

Mike Caren has been upped to senior VP of A&R, and John Rubeli was named veep of A&R. Based in Los Angeles, both execs will report jointly to Kallman and Shapiro.

Caren has been with Atlantic’s A&R department for four years, ascending to the VP post in 2000. During his tenure, he has signed such acts as Florida-based gangsta rapper Trick Daddy and Macy Gray protegee Sunshine Anderson.

The exec got his start in the biz by launching his own marketing company at 16. He later worked as a high school/college marketing rep for Loud Records and created his own label, Serious Entertainment, before starting at Atlantic’s Big Beat label in 1996.

Rubeli, a seven-year vet at Atlantic, most recently was senior director of A&R. His signings include multiplatinum metal act P.O.D. Before joining the label, he helped organize alt-rock festival Lollapalooza for three years.