Post toast$ new org

HPA to provide networking, educational resources

HOLLYWOOD — “It used to be fix it in post. Now it’s create it in post,” said Leon Silverman, exec VP of Laser Pacific and prexy of the newly minted Hollywood Post Alliance, a trade association that aims to meet the needs of the post-production community. With rapidly changing technology and a shifting economic landscape, Silverman said the alliance “is a resource for people at all levels of the post industry.”

The alliance, which held its official launch cocktail reception Aug. 14 at the Viceroy Hotel in Santa Monica, attracted more than 350 people who work in or with post-production. HPA seeks to function as an umbrella org that will provide not only corporations but individuals with networking opportunities and educational resources as well as be a unified voice for the post industry in government affairs.

“It’s a new organization for the new millennium. It’s in your hands,” said Panasonic’s Michael Brinkman in his address to the crowd.

Founding members include Silverman; Brinkman; Ron Burdett, CEO of Sunset Digital; Bob Solomon, senior VP of Liberty Livewire Pictures; Mike D’Amore, VP of Thomson; Sony’s Andrew Stucker; and Fred Rheinstein, chairman of the Post Group.

Org’s first event, which will explore the future of post and the direction of the alliance, will take place Nov. 14 at the Sony Studios in Culver City.