BERLIN — Roberto Benigni’s “Pinocchio” will be one of the first projects released in German-speaking territories by new Swiss distribution and production outfit Falcom Media Group.

Company was launched by sole owner Andreas Fallscheer, founder and former chief exec of Swiss/German licensing and distribution company Highlight Communications. Falcom will handle theatrical, TV and video/DVD rights in Germany, Austria and Switzerland.

Fallscheer said his company’s strategy includes “targeted acquisitions of projects which we think have the potential of drawing at least a million viewers. We will focus on quality rather than quantity.” He added that Falcom would realize no more than three to five acquisitions or coproductions per year.

In addition to “Pinocchio,” which Falcom is releasing next year, company has picked up rights to David Zucker’s “The Guest” from Miramax.

Falcom also is investing in German film. Company has inked a coproduction pact with producer Christian Becker for comedian Oliver Kalkofe’s directorial debut “Der Wixxer.”

Berlin-based Central Film will handle German theatrical distribution for Falcom pics.

The distrib also has acquired video and TV rights to sci-fi pic “Mimic 2.”