Universal Pictures and “Scorpion King” producer Kevin Misher made a preemptive deal to score “got milk?,” a pitch framed around streetball — the flashy, trash-talking, inner-city version of basketball. Scribe Mike Elliot got $500,000 against $800,000 for the project, which comes as Fox preps a July 3 release for his previous hoops script, “Like Mike.”
Numerous young hoops-capable actors, including ‘N Sync’s Justin Timberlake, already are posting up for the starring roles.
Playing ball again
It’s the second basketball project Misher Films has at Universal after buying rights to “Rucker Park,” the legendary Harlem playground considered the streetball mecca. Elliot’s film will be exec produced by Dave Phillips and Rob Lee.
“This is different from other basketball movies, a really showy form of play that is like the Harlem Globetrotters, only for real,” Elliot said. “There’s a DJ on the side of the court, and players have nicknames like Headache and Hot Sauce” that are awarded by courtside play-by-play announcers.
Pic’s plot revolves around a white kid who comes to the playground to prove he belongs on the court. He matches up against a top-tier African-American player and finally gets his own nickname: Milk.
The film can hit the court quickly, considering the speed with which Fox made “Like Mike,” which the studio has scheduled to open against “Men in Black 2.” That John Schultz-directed film stars Lil Bow Wow and Morris Chestnut and is populated by an assortment of NBA players.
Elliot also scripted “Brown Sugar,” the Rick Famuyiwa-directed Fox Searchlight film that stars Taye Diggs, Sanaa Lathan and Mos Def.