Mexican producer Jorge Vergara (“Y Tu Mama Tambien”) and former Endeavor agent Sergio Aguero are setting up a U.S.-based TV production house, Jollywoot, to target the emerging U.S. Hispanic market.

Vergara and Aguero are inviting more partners to join the venture, Vergara says.

“We’re targeting the crossover, ‘Spanglish’ market,” Vergara explains.

The Spanish-speaking market is already crucial, and still growing. I think ‘Y Tu Mama Tambien’ demonstrated that we have some know-how about how to tap into it. We aim to reach it now through television,” he adds.

Company title plays on the Mexican pronunciation of “Hollywood.”

An agent with a special interest in talent and projects from the Spanish-speaking world, Aguero took an associate producer credit on “Mama.”

He also repped Spain’s Lolafilms in the U.S.

Based out of Guadalajara, health food millionaire Vergara produced “Y Tu Mama Tambien” from his Anhelo label, a joint venture with “Mama” director Alfonso Cuaron.

Anhelo in Mexico is now dipping its toe into TV production. A team of writers is currently fleshing out a pilot for a 200-episode “Mr. Bean”-style comic TV series, Vergara tells Variety.

In 2001, Cuaron and Vergara created the Los Angeles-based film production company Monsoon Entertainment to focus on U.S. feature films.

Shingle’s first project is “The Speed Queen,” with Christina Ricci attached to star and direct. Pic begins lensing in October.

Alfonso Cuaron and brother Carlos Cuaron are now writing an English-lingo screenplay for Monsoon — a Miami-based story turning on the death of a father. Budget is around $6 million.

Anhelo is also prepping Western “Tokyo Boogie,” about a Japanese man wandering over the dry plains of Uruguay. Pic shoots from September.

Anhelo has a total 11 projects in development, including the directorial debut of Carlos Cuaron, and pics with Guillermo del Toro (“Blade 2,” “The Devil’s Backbone”) and Antonio Urrutia (“Serious Killer”).