BERLIN — Eberhard Hauff, veteran founder and director of the Filmfest Munich, is hanging up his hat after 23 years.

Andreas Max Stroehl, head of film at the Goethe Institute, will join the festival’s management in April and take over as director in October.

Hauff, 70, will retire after presiding over the June 28 to July 5 event one last time.

Stroehl is aiming to make the fest more accessible to young people. “We have to intensify our efforts to attract new audience groups,” Stroehl said.

Munich is the second-largest fest in Germany behind the Berlin Intl. Film Festival, with some 1,500 biz professionals and 600 journalists attending annually to watch some 150 films.

Hauff has made an effort to keep Munich’s focus on film, always stressing that his fest is not a PR event for the industry nor intended to sell films: “I see the festival as an art exhibition and myself as its curator.”