Grimshaw joins Orphanage for live-action ad growth

F/X house also adds Novick to company roster

Former Industrial Light & Magic Commercials Prods. exec Paul Grimshaw has joined the Orphanage as veep and executive producer of its commercials division.

Founded in San Francisco by former ILM f/x artists Scott Stewart, Jonathan Rothbart and Stuart Maschwitz in 1999, the Orphanage has been known as a small post-production and f/x facility, as well as the company behind Magic Bullet, now a software package that makes digital video look like film.

The Orphanage had already been providing f/x services for musicvid and commercial clients, including Warner Bros. and Epic Records, Fox Sports, Taco Bell and Nike, thanks to John Benson, the executive producer at the company’s Los Angeles offices.

Grimshaw will now expand the Orphanage’s entire live-action offerings, working closely with Benson to gain a larger piece of the commercial production pie.

Also coming on board is Brent Novick as the Orphanage’s West Coast and Midwest sales rep. His company Novick and Associates had also represented ILM Commercial Prods. prior to its closure in June.

At ILM Commercial Prods., Grimshaw was an executive producer, spearheading the facility’s work on campaigns for Pepsi, First Union Bank, XM Satellite Radio, Budweiser, Dodge and Gatorade. During his eight years there, he also served as computer graphics operations manager and held roles as head of interactive production and head of commercial production.

“The addition of Paul to our executive team cements the Orphanage’s commitment to being an industry leader in high-end commercials, musicvideo production and post-production,” said Orphanage CEO Carsten Sorensen. “His experience is unparalleled and a tremendous asset to the company.”

The Orphanage recently provided f/x shots for HBO’s “Path to War,” helmed by John Frankenheimer, and is busy providing a majority of the CG shots for Jet Li’s new actioner “Hero.” It also has created conceptual artwork for Warner Bros.’ upcoming sequels “The Matrix Reloaded” and “The Matrix Revolutions.”

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