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POST-MEMORIAL DAY BLUES
Percent drop after memorial day weekend
Last weekend set a record for the Memorial Day frame with $200 million in total grosses. But history shows the following weekend can be rough for front-runners.

BOWING
Movie Title Engagements
The Sum of All Fears (Paramount) 3,183
Undercover Brother (U)
2,167
The Next Big Thing (Castle Hill) Bowed Wed., NY 3*
Elling (First Look) Bowed Wed., NY
2

Nijinsky (Wellspring) Bowed Wed., NY 1*
EXPANDING
Movie Title Engagements
The Importance of Being Earnest (Miramax) 38-147
Spirit… (DreamWorks) 3,317-3,362

YEAR TO DATE*
(in millions of $)
2.8


’01
(thru May 28)

3.4
+21%


’02
(thru May 27)

Moviefone Logo 1. Attack of the Clones
2. The Sum of All Fears
3. Spider-Man
4. Undercover Brother
5. Insomnia
These are the top 5 most requested films from activity on Moviefone’s Web site and requests from callers. The top five has historically been 80% accurate in predicting the weekend’s top five movies at the box office.
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RELEASE DATES AND CHANGES
As of May 30
Pic
New date
Old date
DREAMWORKS
Sinbad
May 23, 2003
FOCUS*
Possession
August 16
August 30
Deliver Us From Eva
September 6
September 13
The Pianist
December
FOX
The First 20 Million is…
June 28
Swimfan
September 6
August 16
Drumline
November 27
August 23
Sin Eater
January 17,2003
October 11
MIRAMAX
Halloween: Resurrection
July 12
July 19
Paid in Full
September 6
September 13
Rabbit-Proof Fence
4th quarter
June 21
Pinocchio
December 25
December 20
SONY
Swept Away
October 18
September 27
Once Upon a Time in Mexico
1st quarter 2003
Fall
Daddy Day Care
May 23, 2003
May 16, 2003
Red indicates new entry     *formerly USA Films        All dates 2002 unless noted
Source: ACNielsen EDI FilmSource