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SOPH-ENING THE BLOW

According to recent laws of B.O. gravity, what goes up must come down at least 50%. The best sophomore holds occur over holiday weekends. Even so, “Spider-Man” could fall 90% and still win the weekend.

2ND WEEKEND % CHANGES*

Pic
 

Harry Potter

Planet of

the Apes

The

Mummy Returns

Rush

Hour 2

Phantom

Menace

%

-36%

-60%

-50%

-51%

+3%

  *for

the top 3 day openers  

BOWING
Movie Title Engagements
The New

Guy (Sony)

2,687

Unfaithful (20th)

2,613

Blackwoods

(Boll)

5

The Lady and the Duke (Sony Classics) LA,

NY

5

Janice

Beard (Empire) NY

3
Lagaan (Re) (Sony Classics)* NY, LA

2

YEAR TO DATE*
(in millions of $)
2,378

’01

(thru May 6)

2,768

+16%

’02

(thru May 5)

Moviefone Logo

1. Spider-Man

2. Unfaithful

3. The New Guy

4. The Scorpion King

5. Changing Lanes

These are the top 5 most requested films from activity on Moviefone’s Web site and requests from callers. The top five has historically been 80% accurate in predicting the weekend’s top five movies at the box office.
Visit Moviefone
View opening films

RELEASE DATES AND CHANGES
As

of May 9

Pic
New date

Old date
BUENA VISTA

Moonlight

Mile

September 20

Spirited

Away

September 20

Sweet

Home Alabama

September 27

Tuck

Everlasting

October 11

Fall

The

25th Hour

December 25

The

Recruit

January 31, 2003

The

Jungle Book 2

February 7, 2003

The

Hot Chick

February 14, 2003

MIRAMAX

The

Human Stain

1st qtr. 2003

Fall 2003

Neverland
Summer 2003

Fall 2003

Kill

Bill

October 10, 2003

October 2003

Cold

Mountain

December 25, 2003

December 2003

NEW LINE

About

Schmidt

November 8

Friday

After Next

November 22

November 27

PARAMOUNT

Jackass: The

Movie

August 9

August

Serving Sara
August 23

August 16

SONY

Spider-Man

2

May 7, 2004

Red indicates new entry                            All dates 2002 unless noted
Source: ACNielsen EDI FilmSource