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It’s getting cheaper to play games on Sony’s PlayStation 2 and Microsoft’s Xbox.

Only a week before the kickoff of vidgame industry’s annual E3 confab, Sony and Microsoft each slashed the cost of their consoles $100 to $199. That’s the same price as Nintendo’s GameCube. Sony’s PS2 system has already sold 30 million units — 11 million in the U.S. alone — since its launch almost two years ago. Price cut is expected to boost sales and increase its installed base as it competes with other systems from Microsoft and Nintendo.

Sony extended the price reductions to other hardware items as well. The PS One, the remodeled original version of the PlayStation, will now sell for $49, down from $99. The prices of PS2 accessories were also reduced.

Although Microsoft originally said it would wait until next week’s confab to make any announcements regarding its 6-month-old system, the tech giant soon decided to match Sony’s move. Microsoft expects to ship 3.5 million to 4 million consoles worldwide by the end of June.

Nintendo said it had no plans to lower the $199 price of its GameCube system in the U.S.

Roughly 12 million GameCubes have been shipped since March 2001.