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TiVo feature strikes chord

New 'artist of the month' campaign counts in Crows

TiVo subscribers will be the first to see the world premiere of the new Counting Crows musicvideo “American Girls” this week as part of a new feature of the digital video recording service in partnership with Interscope Geffen A&M.

The feature is included in an “artist of the month” ad campaign that will automatically deliver exclusive musicvideo content to a reserved part of the TiVo device, pausing the program viewers are watching — which they can return to without missing any of that show.

This week’s download also includes band interviews, performance rehearsals and never-before-seen video footage of the Counting Crows as they created the music for their new album, “Hard Candy.” Each month, a recording artist will be featured along with any IGA-driven promotional programming and interactive contests.

“TiVo lets us augment our promotional campaign for new artists in a way we never imagined,” said Courtney Holt, IGA head of new media.

Delivers advertainment

The campaign with Interscope Geffen A&M will use the capabilities of the TiVo service to deliver advertainment — a blend of entertaining exclusive content with promotional material. With each artist showcase, Interscope Geffen A&M can choose from a range of services TiVo offers advertising and promotional partners, including the delivery of multiple videos, promotional giveaways, sweepstakes or requests for information.

“TiVo is the perfect vehicle for delivering exclusive music content, and we are excited to work with a prestigious label like IGA to deliver our subscribers music entertainment they won’t find anywhere else,” said Brodie Keast, senior vice president and general manager for the TiVo service.

The new feature uses the technology of TiVo’s Branded Video Showcase where content is stored on a reserved portion of the TiVo hard drive that does not impact the allotted number of hours of program storage. This area can be branded by the artist or their sponsor.

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