Movielink inks IBM for tech touch

Site to deliver library of pix to consumers' computers

Prepping the launch of its Internet-based video-on-demand service, Movielink has tapped IBM to provide the service’s technology infrastructure.

Formed through a consortium of studios including Sony, MGM, Paramount, Universal and Warner Bros., Movielink will digitally deliver a library of feature-length films to consumers’ computers via high-speed Internet connections in the U.S.

Customers will rent the movies from Movielink.com for fees that vary, depending on each pic’s distributor. Availability is also determined by each studio.

Service is expected to launch sometime in the fourth quarter, with some saying a November bow is likely.

Solid tech base

“Movielink is committed to providing the premier online movie rental experience to our customers,” said Movielink CEO Jim Ramo. “By partnering with IBM, Movielink ensures that its on-demand infrastructure is built on a rock-solid foundation with secure, reliable and scaleable technologies.”

Under terms of the deal, said to be worth tens of millions of dollars, IBM will oversee the build-out of Movielink.com’s Web structure, providing the venture with a wide range of technology hosting services, including site development, systems operations and network management.

Big Blue will also provide technical counsel and delivery of computer services on demand from its U.S. data centers to support Movielink’s Web operations.

Volume biz

“IBM powers some of the largest, most heavily trafficked sites on the Internet, and our experienced team of consultants is committed to helping Movielink create a secure, quality and reliable experience for its customers,” said Steve Canepa, VP of IBM Media & Entertainment Services.

Movielink becomes the second major Hollywood deal for IBM this summer. Earlier, the company inked a deal with Viacom to provide technology and consulting for the conglom’s digital entertainment services.

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