Intertainer has inked a deal with PanAmSat that will enable the Internet-based video-on-demand company to distrib its content to cable affiliate partners via satellite, which should substantially improve efficiencies by eliminating the need for manual input at the cable headend. In addition, Intertainer will work with PanAmSat to integrate satellite delivery into the Intertainer Demand E.S.P. platform of VOD services. Through this platform, cable operators and programmers providing their own VOD services will be able to manage the flow of VOD content, affording greater control over content distribution, programming and reporting at both the national and individual system level.

“We all understand the benefit of giving consumers greater control over their programming choices; now Intertainer and PanAmSat can give operators and programmers greater control over their on-demand offerings with a highly scalable, fully automated solution,” said Stephen Ste. Marie, Intertainer prexy and chief operating officer. Intertainer has a systemwide agreement to deploy VOD to Adelphia digital cable subscribers and has deployed the service on several Comcast systems in the New Jersey and Pennsylvania area, reaching 300,000 VOD-enabled homes. Company offers content from Universal, Warner Bros. DreamWorks, MGM, NBC, Discovery and ESPN, among others.