High def, Spanish vids set to heat up ‘Ice Age’

Fox Home pic to be first D-VHS release

“Ice Age” is set to break the ice in two new markets on Nov. 26.

The Fox Home Entertainment CGI-animated movie will be the first major studio film to debut simultaneously on the new D-VHS high-definition format and in a Spanish-dubbed VHS version.

Fox senior VP of marketing Peter Staddon said “Ice Age” was chosen for a simultaneous release on JVC’s high definition D-Theater VHS because it demonstrates the potential of the HD format.

“It’s a CGI-animated digital film created in the digital domain. In high-definition digital format, it looks absolutely amazing,” Staddon said. “The difference between D-VHS and DVD is the same as the difference between DVD and VHS.”

Fox will push the title for retailers selling JVC’s high definition VHS machines this holiday season. “Ice Age,” with a $34.98 suggested price on D-VHS, is the first animated release in the format. Fox, DreamWorks, Universal Studios and Artisan have released only catalog on D-VHS.

Popular on Variety

The Spanish-dubbed version marks a continuation of Fox’s push into the Spanish-speaking market that began with the studio’s En Espanol line launched in May. (The DVD already includes a Spanish-dubbed track.) The 50-plus En Espanol releases available until now have been catalog titles.

The Spanish-lingo market accounts for 6% of home entertainment purchases and rents and buys more VHS movies each year than the average home, according to the studio.

The Spanish-language tracks on the “Ice Age” DVD and VHS will include celebrity voice talents from the dubbed theatrical version of the film released in Latin America. Fox has been promoting the Spanish release through Spanish-lingo media with the Latino voice talent, according to Steven Feldstein, senior VP of marketing and communications. “Ice Age” promotional partners Papa John’s and others will market the movie to the Spanish-speaking aud.

Fox will also release “Like Mike” in Spanish on VHS on Dec. 10 and select new releases going forward.

(Jennifer Netherby is a reporter for Daily Variety sister publication Video Business.)

More Film

  • SAG Awards Placeholder

    SAG Awards: The Complete Winners List (Updating Live)

    Awards season is in full gear as actors take the spotlight on Sunday. The Screen Actors Guild Awards, recognizing the best film and television performances of the year, is underway. Quentin Tarantino’s ode to old Hollywood, “Once Upon a Time in Hollywood”; Martin Scorsese’s mob epic “The Irishman”; and Jay Roach’s Fox News drama “Bombshell” [...]

  • SAG Awards Placeholder

    How to Watch 2020 SAG Awards Online

    The 26th annual Screen Actors Guild Awards, honoring the top performers in film and television, is just a few hours away. Although the show is hostless, Joey King and Logan Browning are co-ambassadors of the ceremony, taking place on Sunday at the Shrine Auditorium in Los Angeles. The ceremony will be broadcast live on TNT [...]

  • A Fall from Grace

    'A Fall from Grace': Film Review

    Why stay in your lane when you can veer into other roadways with your own turbo-charged vehicles? With “A Fall from Grace,” mogul Tyler Perry swerves back and forth between his usual woman-centered melodrama and a quasi-thriller. Shot over just five days in late 2019, As is his intriguing way, however, Perry delivers some grace [...]

  • 'Suppressed: The Fight to Vote' Review:

    'Suppressed: The Fight to Vote': Film Review

    In 2018, Stacey Abrams, having served in the Georgia House of Representatives for 10 years, ran as the Democratic candidate for governor of Georgia. She was the first African-American woman in the United States to be chosen as a gubernatorial nominee by one of the two major parties. Abrams had tremendous support, and after losing [...]

  • Mike Lowrey (WILL SMITH), Marcus Burnett

    Box Office: 'Bad Boys for Life' Crossing $100 Million Worldwide

    Sony’s “Bad Boys for Life,” the third entry in the Will Smith and Martin Lawrence-led action series, ruled over the global box office and is expected to cross the $100 million mark through the Martin Luther King Jr. holiday weekend. The threequel, directed by Adil El Arbi and Bilall Fallah, scored $38.6 million overseas, along [...]

  • The Case

    Bac Films Closes Deals on Psychological Thriller 'The Case'

    Bac Films has closed several deals on Bernard Stora’s “The Case,” a psychological thriller set in the South of France starring Niels Arestrup (“At Eternity’s Gate,” “A Prophet”). The film had its market premiere at the UniFrance Rendez-Vous with French Cinema in Paris, a five-day showcase of French movies wrapping on Jan. 20. Arestrup stars [...]

More From Our Brands

Access exclusive content