You will be redirected back to your article in seconds

High def, Spanish vids set to heat up ‘Ice Age’

Fox Home pic to be first D-VHS release

“Ice Age” is set to break the ice in two new markets on Nov. 26.

The Fox Home Entertainment CGI-animated movie will be the first major studio film to debut simultaneously on the new D-VHS high-definition format and in a Spanish-dubbed VHS version.

Fox senior VP of marketing Peter Staddon said “Ice Age” was chosen for a simultaneous release on JVC’s high definition D-Theater VHS because it demonstrates the potential of the HD format.

“It’s a CGI-animated digital film created in the digital domain. In high-definition digital format, it looks absolutely amazing,” Staddon said. “The difference between D-VHS and DVD is the same as the difference between DVD and VHS.”

Fox will push the title for retailers selling JVC’s high definition VHS machines this holiday season. “Ice Age,” with a $34.98 suggested price on D-VHS, is the first animated release in the format. Fox, DreamWorks, Universal Studios and Artisan have released only catalog on D-VHS.

The Spanish-dubbed version marks a continuation of Fox’s push into the Spanish-speaking market that began with the studio’s En Espanol line launched in May. (The DVD already includes a Spanish-dubbed track.) The 50-plus En Espanol releases available until now have been catalog titles.

The Spanish-lingo market accounts for 6% of home entertainment purchases and rents and buys more VHS movies each year than the average home, according to the studio.

The Spanish-language tracks on the “Ice Age” DVD and VHS will include celebrity voice talents from the dubbed theatrical version of the film released in Latin America. Fox has been promoting the Spanish release through Spanish-lingo media with the Latino voice talent, according to Steven Feldstein, senior VP of marketing and communications. “Ice Age” promotional partners Papa John’s and others will market the movie to the Spanish-speaking aud.

Fox will also release “Like Mike” in Spanish on VHS on Dec. 10 and select new releases going forward.

(Jennifer Netherby is a reporter for Daily Variety sister publication Video Business.)

More Film

  • Berlin Film 'The Ground Beneath My

    Berlin Competition Film 'The Ground Beneath My Feet' Sold to Germany's Salzgeber (EXCLUSIVE)

    Salzgeber has acquired the German rights for Berlin Film Festival competition title “The Ground Beneath My Feet” from sales agent Picture Tree International. Variety has been given exclusive access to the film’s trailer. Salzgeber will release the film, directed by Marie Kreutzer, mid-May. Trailer for Berlin Film Festival competition title “The Ground Beneath My Feet” [...]

  • Donald Glover'Atlanta' TV show premiere, Arrivals,

    Childish Gambino Surprises Beverly Hills Crowd With Reimagined 'Redbone'

    Donald Glover made an unexpected appearance at Film Independent’s “An Evening With…” series tonight (Jan. 15), held at the Wallis Annenberg Center for Performing Arts in Beverly Hills and presented by the HFPA. Joining “Black Panther” composer and Childish Gambino collaborator Ludwig Göransson, who was the subject of a Q&A conducted by “The Treatment” host Elvis [...]


    Film News Roundup: Glenn Close Selected for Oscar Wilde Award

    In today’s film news roundup, Glenn Close gets an honor, AFI names its Directing Workshop for Women participants and Teri Polo gets cast in a Christmas drama. CLOSE HONOR Glenn Close will be honored on Feb. 21 by the US-Ireland Alliance at the 14th Annual Oscar Wilde Awards, held at J.J. Abrams’ Bad Robot in [...]

  • Jason Reitman Ghostbusters

    Jason Reitman to Direct Secret 'Ghostbusters' Movie

    Sony Pictures is getting the wheels in motion for the next installment in the “Ghostbusters” franchise, and it knows who it’s going to call to direct: Jason Reitman. Sources tell Variety that Reitman, whose father, Ivan, directed the first two “Ghostbusters” movies, will direct the latest pic in the famous franchise. Reitman has also co-written a [...]

  • L.A. Teachers' Strike: Hollywood Studios, Unions

    Hollywood Studios, Unions Support Parents and Educators as L.A. Teachers' Strike Rages

    Hollywood unions and entertainment companies have stepped up to support the 31,000 Los Angeles teachers in the second day of a massive strike that’s affected nearly half a million students. More than 50 SAG-AFTRA members picketed at a Tuesday afternoon rally in the driving rain next to the Hollywood & Highland Center with secretary-treasurer Jane [...]

  • SAMUEL L. JACKSON in Glass. M.

    ‘Glass’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “Glass.” Ads placed for the superhero thriller had an estimated media value of $9.89 million through Sunday for 1,183 national [...]

  • Danny Glover

    Danny Glover Joins 'Jumanji: Welcome to the Jungle' Sequel

    Danny Glover has joined the cast of Sony’s “Jumanji: Welcome to the Jungle” sequel. His role is being kept under wraps, as is the storyline. Glover will star opposite Dwayne Johnson, Jack Black, Kevin Hart, and Karen Gillan, all of whom are set to return. Awkwafina is in final negotiations for a significant part in [...]

More From Our Brands

Access exclusive content