High def, Spanish vids set to heat up ‘Ice Age’

Fox Home pic to be first D-VHS release

“Ice Age” is set to break the ice in two new markets on Nov. 26.

The Fox Home Entertainment CGI-animated movie will be the first major studio film to debut simultaneously on the new D-VHS high-definition format and in a Spanish-dubbed VHS version.

Fox senior VP of marketing Peter Staddon said “Ice Age” was chosen for a simultaneous release on JVC’s high definition D-Theater VHS because it demonstrates the potential of the HD format.

“It’s a CGI-animated digital film created in the digital domain. In high-definition digital format, it looks absolutely amazing,” Staddon said. “The difference between D-VHS and DVD is the same as the difference between DVD and VHS.”

Fox will push the title for retailers selling JVC’s high definition VHS machines this holiday season. “Ice Age,” with a $34.98 suggested price on D-VHS, is the first animated release in the format. Fox, DreamWorks, Universal Studios and Artisan have released only catalog on D-VHS.

The Spanish-dubbed version marks a continuation of Fox’s push into the Spanish-speaking market that began with the studio’s En Espanol line launched in May. (The DVD already includes a Spanish-dubbed track.) The 50-plus En Espanol releases available until now have been catalog titles.

The Spanish-lingo market accounts for 6% of home entertainment purchases and rents and buys more VHS movies each year than the average home, according to the studio.

The Spanish-language tracks on the “Ice Age” DVD and VHS will include celebrity voice talents from the dubbed theatrical version of the film released in Latin America. Fox has been promoting the Spanish release through Spanish-lingo media with the Latino voice talent, according to Steven Feldstein, senior VP of marketing and communications. “Ice Age” promotional partners Papa John’s and others will market the movie to the Spanish-speaking aud.

Fox will also release “Like Mike” in Spanish on VHS on Dec. 10 and select new releases going forward.

(Jennifer Netherby is a reporter for Daily Variety sister publication Video Business.)

Popular on Variety

More Film

  • Adam Driver appears in The Report

    'The Report' Trailer: Adam Driver Investigates Post-9/11 Interrogation Tactics

    Adam Driver is in pursuit of the truth in Amazon Studio’s first look at “The Report,” a tense political drama about the CIA’s use of torture. The film focuses on Senate staffer Daniel Jones (Driver), who begins to investigate the CIA’s Detention and Interrogation Program, a group created in the aftermath of 9/11. As he [...]

  • Fox Searchlight Buys 'The Personal History

    Fox Searchlight Buys 'The Personal History of David Copperfield'

    Fox Searchlight has acquired North American rights to “The Personal History of David Copperfield,” Armando Iannucci’s adaptation of Charles Dickens’ novel of the same name. The deal comes in advance of the film’s Toronto International Film Festival bow on Sept. 5, as well as its BFI London Film Festival premiere on Oct. 2. The studio [...]

  • on day 3 of the London

    Barbara Broccoli, Richard Curtis, Passion Pictures Team on Paralympics Documentary

    Oscar-winning British production company Passion Pictures is teaming up with James Bond producer Barbara Broccoli and filmmaker Richard Curtis on a new feature documentary about the Paralympic Games. The project, currently titled “Harder Than You Think,” brings together Passion’s John Battsek with producer Greg Nugent of HTYT Films, with Broccoli and Curtis both serving as [...]

  • Tribeca Film Insitute's PitchNY Program Now

    Tribeca Film Institute's PitchNY Program Kicks Off (EXCLUSIVE)

    College students and recent alumni in New York can apply to the 4th annual PitchNY program, an effort to help young, diverse directors, producers and writers fine-tune their pitching skills, as well as to connect them with entertainment industry professionals who will serve as mentors. On Thursday, Tribeca Film Institute, The New York State Governor’s [...]

  • La-camarista

    ‘The Chambermaid’ Cleans Up in the U.S.

    SANTIAGO, Chile — Call it the “Roma” effect but Mexican newcomer Lila Aviles’ engaging portrait of a hotel servant, “The Chambermaid” (“La Camarista”) has found outstanding reception in the U.S. and in multiple territories, giving hope to other arthouse films from Latin America and elsewhere that seek distribution in “fortress America.” “‘Roma’ was a beautiful, brawny and [...]

  • Beograd 20.03.2012 Milutin Petrovic, reditelj, scenarista,

    Lost Script by ABC Studios Editor Turned Into Movie and Series 'Bad Blood'

    An ambitious new Serbian feature film and 10-part television series set in the Ottoman Empire of the 19th century has emerged from a long lost script by a former editor at ABC Studios in New York City. Belgrade-based This and That Productions is producing “Bad Blood,” based on the works of renowned Serbian writer Borisav [...]

  • Gael Garcia Bernal on the Power,

    Gael Garcia Bernal on the Power, Responsibility of Cinema to ‘Provoke’

    Gael García Bernal said acting for the likes of Oscar winners Alejandro González Iñárritu and Alfonso Cuarón helped groom him for the director’s chair and praised cinema as “the only medium” that allows artists to “explore the gray areas” in unparalleled ways. “The world is so full of certainties now, and cinema is the one that [...]

More From Our Brands

Access exclusive content