HOLLYWOOD — “Teletubbies” titan Ragdoll has named two execs to head a newly formed Office of the Americas in New York, overseeing the U.K. production company’s Western Hemisphere merchandising and programming efforts.
David Levine has been tapped VP of corporate and biz affairs, Andrew Kerr VP of marketing and strategic alliances. Both previously worked at Itsy Bitsy Entertainment, Ragdoll’s former Americas representative. Levine will oversee legal, commercial and operational affairs in North and South America. Kerr will oversee business development in licensing, merchandising and marketing.
“The American market has always been the most important to us,” said Ragdoll creative director Anne Wood. “This is a logical development that will put us in a much better position to create the best possible relationships with our company’s creative and business partners.”
“Teletubbies,” a PBS hit among the under-5 set, claims 1 billion viewers in 120 countries. Company also makes such kid-oriented edutainment as “Brum” and “Tots TV,” and Ragdoll is planning a newly Americanized version of “Teletubbies.”