You will be redirected back to your article in seconds

Sun to shine on Bertelsmann arm

Distrib pact to broaden Book Club's range

HONG KONG — A deal struck between two subsidiaries of Sun Media Group Holdings and a unit of Germany’s Bertelsmann will see each get a leg up on media product distribution in China

Bertelsmann Book Club, set up as a joint venture in Shanghai five years ago, will distribute Sun Media Group’s products through its 1.5 million membership base.

In turn, Sun Media Group will expand Bertelsmann Book Club’s 700-strong product range with content from its Jingwen Record Company, which distributes original audio-visual programming, and Sun Cross Media Development Company, which mainly develops Discovery Channel products for the China market.

“Our cooperation with Sun Media Group is another step forward in Bertelsmann’s localization strategy,” said Ekkehard Rathgeber, president of Direct Group Bertelsmann Asia, of which the book club is a subsidiary.

The deal was announced alongside Sun Media Group’s annual results. The group, having sold a construction business earlier this year, has now morphed into a fully-fledged multi-media business.

It reported its first gross profit, of $12,962,979, since it was set up as Sun Television Cybernetworks two years ago by husband and wife team Bruno Wu and Yang Lan.

More Biz

  • Dana Spector Joins CAA

    Dana Spector Joins CAA

    HONG KONG — A deal struck between two subsidiaries of Sun Media Group Holdings and a unit of Germany’s Bertelsmann will see each get a leg up on media product distribution in China Bertelsmann Book Club, set up as a joint venture in Shanghai five years ago, will distribute Sun Media Group’s products through its […]

  • ALLENTOWN, PA - SEPTEMBER 08: Elton

    Elton John and Universal Music Announce New Multi-Level Agreement

    HONG KONG — A deal struck between two subsidiaries of Sun Media Group Holdings and a unit of Germany’s Bertelsmann will see each get a leg up on media product distribution in China Bertelsmann Book Club, set up as a joint venture in Shanghai five years ago, will distribute Sun Media Group’s products through its […]

  • Sarah Jessica Parker Gap

    Sarah Jessica Parker Unveils Second Collaboration With Gap

    HONG KONG — A deal struck between two subsidiaries of Sun Media Group Holdings and a unit of Germany’s Bertelsmann will see each get a leg up on media product distribution in China Bertelsmann Book Club, set up as a joint venture in Shanghai five years ago, will distribute Sun Media Group’s products through its […]

  • Women in Hip-Hop Industry Get the

    Women in Hip-Hop Industry to Get the Spotlight at A3C Conference

    HONG KONG — A deal struck between two subsidiaries of Sun Media Group Holdings and a unit of Germany’s Bertelsmann will see each get a leg up on media product distribution in China Bertelsmann Book Club, set up as a joint venture in Shanghai five years ago, will distribute Sun Media Group’s products through its […]

  • Streaming Placeholder

    RIAA Issues Bullish Mid-Year Report: Revenue Up 10%, Streaming Now 75% of Total

    HONG KONG — A deal struck between two subsidiaries of Sun Media Group Holdings and a unit of Germany’s Bertelsmann will see each get a leg up on media product distribution in China Bertelsmann Book Club, set up as a joint venture in Shanghai five years ago, will distribute Sun Media Group’s products through its […]

More From Our Brands

Access exclusive content