Tonight, Luca Brasi accessorizes with the fishes.
Spawned by Michael Ovitz’s comments in Vanity Fair, T-shirts emblazoned with the phrase “Gay Mafia” and a logo echoing that of the “Godfather” films have become the gag gift du jour in Hollywood.
Jason Sikes, a 38-year-old producer and graphic designer, has seized upon the imbroglio to tweak Hollywood’s powerbroker and make a few bucks.
Just as “Free Winona” shirts were snapped up after Winona Ryder’s arrest, the “Gay Mafia” garments are spreading quickly by word of mouth.
“I did it as a gag,” says Sikes. “The phrase ‘Gay Mafia’ is so ridiculous that it just seemed funny to do it in the dramatic Mario Puzo style.”
Sikes, a former director of alternative programming at Fox and manager of advertising at E!, is clearly making an offer sardonic buyers can’t resist. With 500 sold on eBay, the shirts are also moving on Sikes’ www.M85inc.com/tshirts, and he may have found a store to retail them: Red Balls on Melrose Ave.
He says the instructor of a gay screenwriting course bought shirts to give to his graduating students. And “One guy asked if I had a size that would fit his dog.”
“I don’t know of any execs who have purchased them,” Sikes says, “but I’m planning on sending them as gifts to the folks that Ovitz mentioned in the Vanity Fair article.”