Button taps Mika for CEO

Ex-<i>Variety</i> exec plans expansion

LONDON — Eric Mika, Daily Variety and Variety‘s former European sales director, has been named CEO of media services company, Button Communications.

Mika, 40, will take up the post March 25, and comes to the outfit from Vivendi Universal’s European online sales and marketing company ad2-one, where he was senior VP intl. Button acquired ad2-one’s U.K. operations in February.

Button is engaged in everything from infrastructure support at entertainment markets to industry event publishing to corporate design.

Mika, an American, described Button as “well positioned for expansion.”

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