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Letters to the Editor

To the Editor:

I am appalled at the product placement blatantly injected into motion pictures over the past few years.

Studios are turning storyboards into billboards, lowering the quality of movies even further below its current bargain-basement benchmark.

“Minority Report” should have been called “Ad Report” because of the wanton soft drinks and automobile promotions. I thought Tom Cruise only made commercials in Japan. Is it not enough that Americans are bombarded with ads all day long–TV, Internet, magazines, newspapers, billboards, movie theaters, radio, public transportation, all full of synergistic cross promotions?

Can anything created anymore stay pure? Can going to the movies be like it was, where a person could enter into another world without reality shattering the illusion? I realize the film industry is a business and not solely the ambition of artists. But Americans need a respite.

Rachel Albanese lives in New York

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