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Willman’s playing for Game Show net

Exec joining as sr. VP, CFO

Former E! and iFilm exec Brent Willman is joining Game Show Network as senior VP and chief financial officer.

He is prexy-CEO Rich Cronin’s second major appointment. In June, Cronin named John P. Roberts senior VP of interactive and online entertainment.

Cronin created the CFO slot when he joined GSN in May and began restructuring. He told Daily Variety that finance, along with programming, sales and marketing, will be key pillars in building the future of the cable network.

“When we were wholly owned by Sony, finance, administration and human resources were handled by them. As we break out as a solo company, Brent will be in a key position that will really help propel the company’s growth,” Cronin said.

Head of sales Anne Droste and head of marketing Dena Kaplan are already in place, and the candidate list for the newly created senior VP of programming post has been narrowed to three contenders.

The interactive area, headed by Roberts, also is to play an integral part in building the net now seen in 37 million homes, Cronin added.

One of the first tasks Willman will take on is helping the network find a new home on L.A.’s Westside. Company has grown so quickly that the staff and operations have spilled over into four different buildings near the Sony lot in Culver City. Cronin wants a move to be complete by next summer.

Willman will be responsible for overseeing all financial aspects of the network, working closely with Cronin and the senior management team on financial strategies. The net’s operations, administration and human resources departments will also report to him.

Willman joins GSN from iFilm, where he was senior VP and CFO. Before that, he was VP and controller of E! Entertainment Television. He also spent nine years with Times Mirror.

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