AMSTERDAM — Scandi production company Wegelius TV, a subsid of Svensk Filmindustri, has sold its hottest format, “The Big Class Reunion,” to China.
The deal with China’s Hunan Television & Broadcast Industry and their production arm Beijing Farview Oriental Films and Television Media gives Hunan the right to produce 75 episodes for broadcast in the Hunan area and distribution throughout China for a two-year period.
“Reunion,” which reunites two celebrities with their former classmates, has broken viewing records in a number of the 14 territories to which it has been sold.
In Norway on NRK, where the celebrities included two former prime ministers, the first season pulled in an average viewing share of 76%. “Reunion,” now in its second season at NRK and third at Denmark’s TV2, also won this year’s Montreux Silver Rose.
Brita Sohlberg, prexy of Wegelius, told Daily Variety the concepts of the format could be appreciated by the Chinese: “The contestants are famous, but they come from ordinary backgrounds and I have been told that the idea of having good relations with your school mates is one that would be valued in China.”
The format has also been sold to Spain, Italy, Argentina, New Zealand, Hungary and Poland, among other territories.
It is the first time that Wegelius has sold into China, although parent company SF has made several previous sales of film rights into the territory.